Backed by the proven operating system of 18,200+ Jin Jiang hotels worldwide and a 200-million-member traffic pool, we deliver 180 hotel projects across Southeast Asia within five years — through brand export, localised operations and supply-chain globalisation
Source: Jin Jiang Hotels (China) official website, as of 31 December 2025
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An economy chain brand founded in 1996, with a mature standardised system — an entry point for going overseas.
A midscale brand built around lavender and aroma, with more than 1,200 hotels in China.
Nearly 3,000 hotels in China, with shell-and-core cost from CNY 49,800 per room.
A business hotel brand descended from Shanghai's Metropolo Hotel of the 1930s.
An urban resort brand with a bespoke plan for each property that reflects local culture.
An Oriental-zen luxury brand created by the Chinese-French design team at Jin Jiang GIC Global Innovation Incubation Center — marked by the ginkgo leaf, built as a standardised high-end resort brand.
Investing in a hotel means plugging into a management system already running across 18,000+ properties.
A group with 18,200+ hotels and a brand with nearly 90 years of history — overseas projects start with more credibility.
200 million Jin Jiang Club members earn and redeem across borders; Chinese outbound travellers and tourists are demand you can convert.
Building materials, linen and guest supplies go through group procurement, 15%–20% below local buying.
Proprietary PMS, revenue management and energy control — tools most local small and mid-sized hotels simply do not have.
Projects are delivered with local partners such as Malaysia's RIYAZ Group, cutting compliance and operating missteps.
From site assessment, investment modelling and construction to opening, operations and asset exit — every stage has an owner.
A standardised franchise workflow, with group and local teams attached at every stage.
Share your property details and target city — a franchise advisor responds within one business day.
Group and local teams survey the site and deliver a market study with a project investment report.
Sign the agreement, then move into design, renovation and central-procurement supply on schedule.
Pre-opening staffing and marketing, followed by continuous operations support after opening.
Common questions about franchising hotels in Southeast Asia, with investment assumptions and data sources.
Total investment depends on brand and room count. All-in cost per room: 7 Days Inn CNY 50k–70k (from CNY 14,800 with a light renovation), Jin Jiang Inn CNY 80k–100k, Lavande CNY 120k–140k, Renjoy CNY 150k–180k, Metropolo CNY 180k–220k, Ginco CNY 240k–280k. At 120 rooms, total investment ranges roughly from CNY 5.5 million to 38 million (modelled estimate, excluding taxes).
Three basics: (1) Property — meeting the brand's requirements on site area, room count, location and lease term (Jin Jiang Inn, for example, needs a site area of ≥ 3,500 sqm, ≥ 80 rooms and a lease of ≥ 10 years); (2) Capital — own funds ≥ 40% of total investment and no major record of dishonesty; (3) Entity — a locally compliant operating entity. The process has five steps: online enquiry → project assessment → agreement and licence → design and construction → opening and operations.
Core markets: Bangkok, Kuala Lumpur and Ho Chi Minh City, with occupancy around 70%–75% and a clear gap in quality midscale supply. Jakarta, Hanoi and Manila form the growth tier; Singapore has high rates but expensive property acquisition. For an overseas debut, business districts and areas with Chinese corporate tenants are the usual starting point.
Based on operating projects and public market data, a mature project in Southeast Asia shows a static payback of about three years, against four to five years for comparable hotels in China (modelled estimate, not a return commitment; actual results depend on location, rent and demand).
Six brands are open: Jin Jiang Inn (economy), 7 Days Inn (economy), Lavande Hotels (midscale), Metropolo Jin Jiang (upper-midscale), Renjoy Hotel (upper-midscale resort) and Ginco Hotel (luxury resort). Entry requirements and budgets are set out on each brand page.
Yes. You can choose the managed-operations model, in which the head office places a general manager and supplies operating standards, revenue management and talent systems, leaving you responsible only for capital and the property. Alternatively you can franchise and operate independently with head-office supervision. Most investors within the Jin Jiang system come from other industries — this division of labour is precisely the value of franchising.
① Group brand and product standards, drawn from the operating system behind 18,200+ hotels; ② 200 million Jin Jiang Club members and Chinese outbound demand; ③ GPP global procurement, keeping materials and consumables 15%–20% below local buying; ④ proprietary PMS and revenue management; ⑤ delivery with local partners such as Malaysia's RIYAZ Group; ⑥ advisory support from site assessment through opening.
Chain penetration in Southeast Asia is under 12% (under 10% in Indonesia) against more than 35% in China. The region has 680 million people and a middle class growing about 8% a year, while quality midscale supply in the CNY 200–600 band is scarce. The group plans 180 projects across Southeast Asia within five years.
They follow the brand's standard rates: a one-off franchise fee (payable on signing) plus an ongoing brand management fee (a percentage of revenue). Exact terms are set out in the Brand Licence Agreement; your franchise advisor will provide a full fee schedule during project assessment. Calculator results exclude taxes and case-specific variations.
Submit your interest through the “Get in Touch” form on this site. A dedicated franchise advisor will contact you within one business day with market data and policy-compliance guidance for Southeast Asian countries, a site assessment for your target city, and a brand-tailored Project Investment Analysis Report.
The latest developments, strategic partnerships, project launches and research releases from Jin Jiang Hotels (China) in Southeast Asia.
The whitepaper maps supply structure and investment boundaries across six countries: benchmark payback of about three years, chain penetration still below 12%.
Read more →The two parties will co-operate on brand introduction, property sourcing and localised operations, starting in core cities such as Kuala Lumpur.
Read more →Jin Jiang Hotels (China) has released its 2025 global strategy, targeting 180 hotel projects across Southeast Asia within five years.
Read more →Get market data, site assessment and a project investment report. Investment involves risk.
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