Ginco Hotel Franchise | Luxury Oriental Zen Resorts in Southeast Asia

Product · Showcase

Recomposing Southeast Asia's luxury Eastern narrative in wood, stone, light and water

Ginco sets aside clutter and noise, using a clean contemporary design language and natural elements to create a place of rest. The Shanghai Jing'an flagship has run at full occupancy, and the Tengchong hillside hot-spring project sold out from opening — proof of high RevPAR and high OCC performance.

Guest Room Zen guest room in natural wood tones

Zen natural-wood guest room

Natural wood as the dominant tone, with bespoke botanical scents and a sleep soundscape. Resort projects can add in-room soaking pools (as at the Tengchong hillside hot-spring hotel, where every room has a private spring bath).

Public Area Water-courtyard lobby / tea space

A five-sense Zen public area

Water features, podocarpus, flowing water and ethereal natural sound, plus cultural modules such as tea ceremony, calligraphy and yoga meditation — mindfulness begins the moment you check in.

SEA Adaptation Gin&Co bar and Zen garden at night

Gin&Co bar × social engine

A built-in Gin&Co bar and refined Izakaya-style bites blend urban style with Zen calm — a natural fit for Southeast Asian resort destinations and urban micro-stays.

Entry · Requirements

Franchise Requirements

Targeting the right city, the right location and the right property to create a high-investment, high-quality, high-return luxury resort project.

Property Requirements

Site area	≥ 7,000 sqm (including guest rooms, public areas and back-of-house)
Guest rooms	≥ 90 rooms, 100–160 recommended
Location	Cultural landmarks in core cities, or coastal and mountain resort plots
Building type	A standalone building with floor-to-ceiling height ≥ 3.6 m and potential for a water courtyard and Zen public areas
Lease term	Recommended ≥ 12 years, including a rent-free fit-out period of ≥ 8 months
Facilities	Space for dining, tea ceremony and yoga meditation, with room to embed the Gin&Co bar module

Investment and Fee Structure

All-in cost per room	CNY 240,000–280,000 (including fit-out, FF&E and OS&E amortisation)
Total investment reference (120 rooms)	approx. CNY 32.0–38.0 million (including pre-opening costs)
Reference ADR	Southeast Asia: CNY 700–1,000 / night (varies by city and resources)
Guest mix	High-net-worth individuals + culturally minded millennials + premium business travellers
Cooperation model	Managed operations preferred / franchise
Capital requirement	Investor's own funds ≥ 40% of total investment; owners of prime resort-resource properties preferred

Process · How It Works

Five steps to your Ginco Hotel

Online Enquiry

Submit your interest and property details; an advisor responds within 1 business day

Project Assessment

Resource appraisal + market benchmarking (Jing'an / Tengchong models) + investment modelling

Agreement & Licence

Brand licence agreement + locally compliant entity set-up

Design & Construction

Bespoke design by the GIC Sino-French team + end-to-end construction supervision

Opening & Operations

Luxury operations team + WeHotel membership system + ongoing supervision

FAQ

Ginco Hotel franchise FAQ

The most frequently asked questions about franchising Ginco Hotel in Southeast Asia, answered officially.

How much investment does a Ginco Hotel franchise require?

CNY 240,000–280,000 per room all-in (including fit-out, FF&E and OS&E amortisation), with a 120-room hotel costing about CNY 32.0–38.0 million including pre-opening costs — the baseline investment for a luxury Zen resort brand.

What property requirements does Ginco Hotel have?

Site area ≥ 7,000 sqm; ≥ 90 rooms (100–160 recommended); located at a cultural landmark in a core city or on a coastal or mountain resort plot; a standalone building with floor height ≥ 3.6 m and potential for a water courtyard and Zen public areas; a recommended lease of ≥ 12 years.

What room rate does Ginco Hotel target in Southeast Asia?

A reference ADR of CNY 700–1,000 per night, varying by city and resources. The Shanghai Jing'an flagship and the Tengchong hillside hot-spring project both demonstrate high RevPAR and high OCC performance.

What defines the Ginco brand?

Ginco Hotel was developed over three years by the Sino-French design team at Jin Jiang's Global Innovation Centre, centred on Eastern Zen culture and making extensive use of natural elements — wood, stone, light and water. Its identity is the ginkgo leaf, and it embeds cultural modules such as the Gin&Co bar, tea ceremony and yoga meditation.

Does Ginco have concrete plans for Southeast Asia?

Yes. In December 2024 Jin Jiang Hotels (China) joined forces with Malaysia's RIYAZ Group to roll out Ginco and other brands across six countries including Malaysia and Indonesia, targeting more than 100 projects over five years, with Ginco as the core luxury-line product.

What kind of investor suits Ginco?

Investors who own prime resort-resource properties and pursue high premiums with stable, long-cycle returns. Ginco targets the right city, the right location and the right property to create high-investment, high-quality, high-return projects, and a project can be launched from 90+ rooms.

Ginco Hotel