“A new star departs” — the overseas chapter of an early Chinese economy-chain hotel brand
The Jin Jiang Inn 3.0 product is built around “Warm Star Select”: clean, quiet and safe as the baseline, with simpler design and better basics.
Eco-friendly modular furniture, quiet split-system air conditioning and multi-height memory pillows, in rooms of 18–22 sqm.
Self check-in kiosks, a 24-hour convenience corner and a light-breakfast area, keeping non-essential public space to a minimum.
Direct PMS integration and self-service facilities bring the staff-to-room ratio to as low as 0.18.
The economy positioning keeps the entry cost lower — suited to first-time investors in Southeast Asia.
| Site area | ≥ 3,500 sqm (including guest rooms, public areas and back-of-house) |
| Guest rooms | ≥ 80 rooms, 100–150 recommended |
| Location | City business districts, within 2 km of transport hubs; areas with a concentration of Chinese business travellers preferred |
| Building type | Standalone or semi-detached building able to obtain a hotel operating licence (compliant land use) |
| Lease term | Recommended ≥ 10 years, including a rent-free fit-out period of ≥ 6 months |
| Facilities | Adequate water and power capacity, fire-safety systems that can be upgraded, service lift available or installable |
| All-in cost per room | CNY 80,000–100,000 (including fit-out, FF&E and OS&E amortisation) |
| Total investment reference (120 rooms) | approx. CNY 10.0–13.0 million (including pre-opening costs) |
| Reference ADR | Southeast Asia: CNY 200–300 / night (varies by city) |
| Franchise / brand fee | Charged at the brand's standard rates (one-off franchise fee + ongoing brand management fee) |
| Cooperation model | Franchise / managed operations, with a light-touch rebranding option |
| Capital requirement | Investor's own funds ≥ 40% of total investment, with no major record of dishonesty |
Submit your interest; an advisor responds within 1 business day
Property due diligence + city data + investment model report
Brand licence agreement + locally compliant entity set-up
Standard drawings + modular fast fit-out + centralised procurement
Resident general manager + member traffic + ongoing supervision
Common questions about franchising Jin Jiang Inn in Southeast Asia.
CNY 80,000–100,000 per room all-in (including fit-out, FF&E and OS&E amortisation), with a 120-room hotel costing about CNY 10.0–13.0 million including pre-opening costs. The economy positioning keeps the barrier to entry low, making it the recommended starting point for a first move into Southeast Asia.
Site area ≥ 3,500 sqm; ≥ 80 rooms (100–150 recommended); located in a city business district or within 2 km of a transport hub, with areas where Chinese business travellers cluster preferred; a standalone or semi-detached building able to obtain a hotel operating licence; a recommended lease of ≥ 10 years including a rent-free fit-out period of ≥ 6 months.
Reference ADR is CNY 200–300 per night, varying by city.
Dense business cores such as Bangkok, Kuala Lumpur, Jakarta and Ho Chi Minh City, with priority given to properties near clusters of Chinese business travellers and transport hubs.
Yes. Jin Jiang Inn supports a light-touch rebranding model that keeps the usable structure and refreshes it to brand standard, costing less and taking less time than a new build.
Using the modular fast fit-out system, the standard build period is about 6–9 months. The head office supplies standard drawings, centralised procurement and construction supervision, keeping both schedule and cost under control.
