Lavande Hotels Franchise | Midscale Flagship for Southeast Asia

Product · Showcase

Building a midscale differentiator through the five senses

From lavender scents and lighting scenes to the zero-pressure sleep system, Lavande has turned “Naturally at Ease” into a replicable, shareable product language — a natural fit for Southeast Asia's blend of leisure and business travellers.

Guest Room Zero-pressure sleep room

Zero-pressure sleep room

Zero-pressure foam mattress and pillow plus a one-touch “Lavande Energy” scene mode linking lighting, music and scent. Rooms of 22–26 sqm with strong social-media appeal.

Public Area Lavender-themed lobby

Lavender-themed lobby

An aroma lobby, convenience bar and relaxed social area — a purple visual hammer that etches the brand into memory from the moment guests arrive.

SEA Adaptation Overseas pool / terrace module

Dual leisure and business scenarios

The overseas edition adds optional pool and terrace modules and multilingual smart room controls, serving leisure guests and Chinese business travellers alike.

Entry · Requirements

Franchise Requirements

The midscale positioning suits mainstream business districts and tourist cities across Southeast Asia, making it a core expansion brand in this overseas programme.

Property Requirements

Site area	≥ 4,500 sqm (including guest rooms, public areas and back-of-house)
Guest rooms	≥ 90 rooms, 110–160 recommended
Location	Core business districts, within 1 km of metro or rail stations, or the heart of a tourist city
Building type	Standalone building or podium, floor height ≥ 3.3 m, with a column layout suited to room subdivision
Lease term	Recommended ≥ 10 years, including a rent-free fit-out period of ≥ 6 months
Facilities	Breakfast area ≥ 80 sqm, back-of-house ≥ 200 sqm, ≥ 2 lifts

Investment and Fee Structure

All-in cost per room	CNY 120,000–140,000 (including fit-out, FF&E and OS&E amortisation)
Total investment reference (120 rooms)	approx. CNY 15.0–18.0 million (including pre-opening costs)
Reference ADR	Southeast Asia: CNY 320–450 / night (varies by city)
Franchise / brand fee	Charged at the brand's standard rates (one-off franchise fee + ongoing brand management fee)
Cooperation model	Franchise / managed operations
Capital requirement	Investor's own funds ≥ 40% of total investment; hotel or real-estate experience preferred

Process · How It Works

Five steps to your Lavande Hotel

1

Online Enquiry

Submit your interest; an advisor responds within 1 business day

2

Project Assessment

Property due diligence + city data + investment model report

3

Agreement & Licence

Brand licence agreement + locally compliant entity set-up

4

Design & Construction

Standard drawings + modular fast fit-out + centralised procurement

5

Opening & Operations

Resident general manager + member traffic + ongoing supervision

FAQ

Lavande Hotels franchise FAQ

The most frequently asked questions about franchising Lavande Hotels in Southeast Asia, answered officially.

How much investment does a Lavande Hotels franchise require?

CNY 120,000–140,000 per room all-in (including fit-out, FF&E and OS&E amortisation), with a 120-room hotel costing about CNY 15.0–18.0 million including pre-opening costs — the investment baseline for our midscale flagship.

What property requirements does Lavande Hotels have?

Site area ≥ 4,500 sqm; ≥ 90 rooms (110–160 recommended); located in a core business district or within 1 km of a metro or rail station, with core tourism districts also acceptable; a standalone building or podium with floor height ≥ 3.3 m and a column grid suited to guest-room partitioning.

What room rate does Lavande Hotels target in Southeast Asia?

A reference ADR of CNY 320–450 per night, varying by city — squarely in the core price band for quality midscale business travel in Southeast Asia.

What defines the Lavande Hotels brand?

Lavender motifs and aroma culture sit at its heart. A “natural and at ease” midscale flagship with a proven profit model validated across 1,200+ hotels in China, it enjoys strong brand recognition and is the backbone product for Southeast Asia.

Can I franchise Lavande Hotels without hotel experience?

Yes. Lavande supports both franchise and managed operations; under managed operations the head office places a general manager and supplies the full operating system, leaving the investor responsible only for capital and the property.

How long does it take from signing to opening?

The standard build period is about 6–9 months. The head office provides standard product drawings, modular fast fit-out and a global centralised supply chain, cutting fit-out and procurement costs by 15%–20% versus local sourcing.

Lavande Hotels