7 Days Inn Franchise | An Economy National Icon Going Global

Product · Showcase

Making quality sleep the accessible standard for young business travellers in Southeast Asia

7 Days Inn 3.0 was developed by the Jin Jiang Global Innovation Centre (GIC) and delivered through the Global Procurement Platform (GPP). Built on the brand concepts of green, healthy, smart, shared and cultural, it delivers a near-midscale experience at an economy build cost.

Guest Room Deep-sleep guest room

Pure Sleep room

A deep-sleep mattress, 100% cotton bare-skin-grade linen, one-touch sleep lighting and motion-sensor night lights, plus filtered showers and smart toilets — the budget goes into the sleep experience.

Public Area Multi-function smart lobby

Multi-function smart lobby

A hybrid space for smart check-in, self-service retail, social sharing and private work. Business blue and vibrant orange create a youthful “China-chic” mood, balancing floor efficiency with experience.

SEA Adaptation Before-and-after of a light-touch rebranding of an existing hotel

Tiered rebranding packages

Three tiers — shell-and-core from CNY 49,800 per room, medium renovation at CNY 29,800 and light renovation at CNY 14,800 — the lowest-cost route for existing independent hotels in Southeast Asia to join the Jin Jiang system.

Entry · Requirements

Franchise Requirements

The economy positioning keeps the investment threshold approachable — the recommended starting point for first-time Southeast Asia investors and for rebranding existing properties.

Property Requirements

Site area	≥ 3,200 sqm (including guest rooms, public areas and back-of-house)
Guest rooms	≥ 80 rooms, 100–140 recommended
Location	Transport hubs, within 2 km of commercial districts; areas with a concentration of Chinese business travellers preferred
Building type	Standalone or semi-detached building able to obtain a hotel operating licence (compliant land use)
Lease term	Recommended ≥ 10 years, including a rent-free fit-out period of ≥ 5 months
Facilities	Adequate water and power capacity and upgradable fire-safety systems, compatible with the tiered light and medium rebranding packages

Investment and Fee Structure

All-in cost per room	CNY 50,000–70,000 (from CNY 49,800 / room for a bare shell, or CNY 14,800 / room for a light renovation)
Total investment reference (100 rooms)	approx. CNY 5.5–8.0 million (including pre-opening costs)
Reference ADR	Southeast Asia: CNY 180–280 / night (varies by city)
Franchise / brand fee	Charged at the brand's standard rates (one-off franchise fee + ongoing brand management fee)
Cooperation model	Franchise / managed operations; the light-touch rebranding model offers the best value
Capital requirement	Investor's own funds ≥ 40% of total investment, with no major record of dishonesty

Process · How It Works

Five steps to your 7 Days Inn

Online Enquiry

Submit your interest; an advisor responds within 1 business day

Project Assessment

Property due diligence + city data + investment model report

Agreement & Licence

Brand licence agreement + locally compliant entity set-up

Design & Construction

Standard drawings + modular fast fit-out + centralised procurement

Opening & Operations

Resident general manager + member traffic + ongoing supervision

FAQ

7 Days Inn franchise FAQ

The most frequently asked questions about franchising 7 Days Inn in Southeast Asia, answered officially.

How much investment does a 7 Days Inn franchise require?

7 Days Inn 3.0 builds its cost advantage on Jin Jiang's Global Procurement Platform (GPP): from CNY 49,800 per room for a bare shell, about CNY 29,800 per room for a medium renovation and from CNY 14,800 per room for a light renovation. A 100-room hotel costs about CNY 5.5–8.0 million, making it one of the lowest-barrier brands for Southeast Asia.

What property requirements does 7 Days Inn have?

Site area ≥ 3,200 sqm; ≥ 80 rooms (100–140 recommended); located near transport hubs, commercial districts or clusters of Chinese business travellers; a standalone or semi-detached building able to obtain a hotel operating licence; a recommended lease of ≥ 10 years including a rent-free fit-out period of ≥ 5 months.

What room rate does 7 Days Inn target in Southeast Asia?

A reference ADR of CNY 180–280 per night, varying by city — precisely covering the mainstream price band for Southeast Asia's young business travellers and upgrading backpackers.

What is the scale and background of 7 Days Inn?

Founded in 2005, 7 Days Inn is the strategic economy brand of Jin Jiang Hotels (China), with nearly 3,000 hotels across 370+ cities in China and more than ten cities overseas. It enjoys strong brand recognition and member-driven traffic.

What distinguishes the 7 Days Inn 3.0 product?

Quality sleep is the core: deep-sleep mattresses, all-cotton bare-skin-grade linen, smart room controls and motion-sensing night lights. Business blue, vibrant orange and bright yellow create a youthful, China-chic atmosphere — “at ease for 7 days, a good night's sleep every day”.

Is it worthwhile rebranding an older hotel as a 7 Days Inn?

Yes. 7 Days offers tiered renovation options — light renovation at CNY 14,800 per room or medium renovation at CNY 29,800 per room — refreshing the property to brand standards while retaining usable structure. Short build times and low cost make it especially suited to upgrading existing independent hotels in Southeast Asia.

7 Days Inn