Metropolo Jin Jiang Franchise | A Century-Old Chinese Brand, Upper-Midscale Flagship

Product · Showcase

Shanghai avant-garde aesthetics: a cultural landmark hotel in the city

From the Congqian Jin Jiang tea bar to the Moran avant-garde culture space, Metropolo translates a century of Shanghai's urban memory into a contemporary hotel language — for Southeast Asia, a rare expression of Oriental metropolitan aesthetics.

Guest Room Avant-garde business guest room

Avant-garde business room

An Art Deco vocabulary crossed with Oriental detail, smart room controls and a business work setting, in rooms of 28–34 sqm that match an international four-star experience.

Public Area Moran cultural experience area

Moran cultural experience area

The Congqian tea bar, an avant-garde reading room and curatorial space create a “third space” in the lobby that strengthens brand premium and word of mouth.

SEA Adaptation Shanghai aesthetics × local Chinese heritage

An Oriental narrative with overseas-Chinese resonance

Southeast Asia is a region where Chinese culture runs deep. Shanghai aesthetics resonate with local Chinese memory, earning natural recognition among overseas-Chinese business travellers.

Entry · Requirements

Franchise Requirements

This flagship positioning targets landmark properties and is the core vehicle of Jin Jiang's Southeast Asia “city card” strategy — places are scarce.

Property Requirements

Site area	≥ 9,000 sqm (including guest rooms, public areas and back-of-house)
Guest rooms	≥ 120 rooms, 150–250 recommended
Location	Landmark positions in core commercial districts, historic quarters, or waterfront and scenic plots
Building type	A standalone building with lobby ceiling height ≥ 5 m and a façade suitable for landmark treatment
Lease term	Recommended ≥ 12 years, including a rent-free fit-out period of ≥ 8 months
Facilities	All-day dining ≥ 200 sqm, meeting room ≥ 120 sqm, fitness space, ≥ 20 parking spaces

Investment and Fee Structure

All-in cost per room	CNY 180,000–220,000 (including fit-out, FF&E and OS&E amortisation)
Total investment reference (150 rooms)	approx. CNY 28.5–35.0 million (including pre-opening costs)
Reference ADR	Southeast Asia: CNY 550–800 / night (varies by city)
Guest mix	A blended guest mix of high-end business, overseas-Chinese and cultural-tourism travellers
Franchise / brand fee	Charged at the brand's standard rates (one-off franchise fee + ongoing brand management fee)
Capital requirement	Investor's own funds ≥ 40% of total investment, with resources and experience in high-end projects

Process · How It Works

Five steps to your Metropolo Jin Jiang

Online Enquiry

Submit your interest; an advisor responds within 1 business day

Project Assessment

Property due diligence + city data + investment model report

Agreement & Licence

Brand licence agreement + locally compliant entity set-up

Design & Construction

Standard drawings + modular fast fit-out + centralised procurement

Opening & Operations

Resident general manager + member traffic + ongoing supervision

FAQ

Metropolo Jin Jiang franchise FAQ

The most frequently asked questions about franchising Metropolo Jin Jiang in Southeast Asia, answered officially.

How much investment does a Metropolo Jin Jiang franchise require?

CNY 180,000–220,000 per room all-in (including fit-out, FF&E and OS&E amortisation), with a 150-room hotel costing about CNY 28.5–35.0 million including pre-opening costs — the baseline investment for our upper-midscale classic flagship.

What property requirements does Metropolo Jin Jiang have?

Site area ≥ 9,000 sqm; ≥ 120 rooms (150–250 recommended); located at a landmark position in a core business district, in a historic quarter, or on a waterfront or scenic plot; a standalone building with lobby floor height ≥ 5 m and a facade suitable for landmark-level transformation.

What room rate does Metropolo Jin Jiang target in Southeast Asia?

A reference ADR of CNY 550–800 per night, varying by city — at the upper end of Southeast Asia's upper-midscale price band.

What is the heritage of the Metropolo Jin Jiang brand?

Rooted in 1930s Shanghai's Metropole Hotel, it is a national business-hotel brand with a century of pioneering culture. In urban-renewal and heritage-adaptive-reuse projects it carries an irreplicable cultural premium — the choice for a city landmark.

What is the guest mix at Metropolo Jin Jiang?

A composite mix of high-end business, overseas-Chinese and cultural-tourism guests. It captures corporate accounts and direct member bookings while attracting culture-seeking travellers, delivering both high RevPAR and a strong brand premium.

How long does it take from signing to opening?

Because landmark-level transformation and bespoke cultural public spaces are more extensive, the standard build period is about 10–12 months. The head office provides full brand-standard drawings and supervision for the facade, public areas and guest rooms.

Metropolo Jin Jiang