An urban resort rooted in Eastern living culture
Renjoy designs each property individually around its city's landscape and heritage, so an urban hotel can carry resort qualities.
Rooms that fuse local cultural motifs with Eastern aesthetics, with full smart-room controls.
An all-day restaurant and lounge bar serving local and Western drinks, supporting non-room revenue.
Six modules — business, family, honeymoon, reading, tea-tasting and folk culture — combine flexibly for each property.
The upper-midscale resort positioning suits urban cultural districts and suburban resort belts.
| Site area | ≥ 6,000 sqm (including guest rooms, public areas and back-of-house) |
| Guest rooms | ≥ 90 rooms, 100–160 recommended |
| Location | Urban cultural districts, suburban scenic areas, or plots with river, sea, lake or waterway views |
| Building type | A standalone building with potential for courtyard and terrace resort spaces |
| Lease term | Recommended ≥ 12 years, including a rent-free fit-out period of ≥ 6 months |
| Facilities | Space for an all-day dining restaurant of ≥ 150 sqm and a lounge bar; compliant water, power and fire-safety systems |
| All-in cost per room | CNY 150,000–180,000 (including fit-out, FF&E and OS&E amortisation) |
| Total investment reference (120 rooms) | approx. CNY 20.0–25.0 million (including pre-opening costs) |
| Reference ADR | Southeast Asia: CNY 450–650 / night (varies by city and resort resources) |
| Product model | A bespoke plan per property + six creative modules: business, family, honeymoon, reading, tea-tasting and folk culture |
| Cooperation model | Franchise / managed operations |
| Capital requirement | Investor's own funds ≥ 40% of total investment; tourism and cultural resources preferred |
Submit your interest; an advisor responds within 1 business day
Property due diligence + tourism-resource appraisal + investment modelling
Brand licence agreement + design brief for the bespoke property plan
Locally inspired bespoke design + modular construction + centralised procurement
Resident general manager + butler service + member traffic
Common questions about franchising Renjoy Hotel in Southeast Asia.
CNY 150,000–180,000 per room all-in (including fit-out, FF&E and OS&E amortisation), with a 120-room hotel costing about CNY 20.0–25.0 million including pre-opening costs — the baseline investment for an upper-midscale urban resort brand.
Site area ≥ 6,000 sqm; ≥ 90 rooms (100–160 recommended); located in an urban cultural district, a suburban scenic area, or on a plot with river, sea, lake or waterway views; a standalone building with potential for courtyard and terrace resort spaces; a recommended lease of ≥ 12 years.
Reference ADR is CNY 450–650 per night, varying by city and resort resources.
Renjoy designs each hotel around its city's natural landscape, history and folk culture, then combines six creative modules — business, family, honeymoon, reading, tea-tasting and folk culture — flexibly, so every property has its own local identity.
Two settings fit: urban cultural districts (Bangkok's old town, George Town in Penang, Hanoi's old quarter) and suburban coastal, lake or mountain resort belts (Bali, Nha Trang, the outskirts of Chiang Mai).
The standard build period is about 8–10 months. Because the bespoke plan involves locally tailored cultural design, the design phase runs slightly longer than for a standard midscale brand. The head office provides end-to-end construction supervision and a centralised supply chain.
