Renjoy Hotel Franchise | Upper-Midscale Urban Resort in Southeast Asia

Product · Showcase

Building a hidden haven for Southeast Asia's new middle class, right in the city

Renjoy blends Eastern aesthetics with contemporary art and designs each property individually around its city's landscape and heritage, giving an urban hotel resort character — precisely the scarce supply Southeast Asia's tourism boom needs.

Guest Room Guest room themed around local heritage

Locally themed guest room

Upscale rooms that fuse local cultural motifs with Eastern aesthetics and full smart-room controls, turning a hotel stay into a stay inside a city's cultural lineage.

Public Area All-day dining restaurant and lounge bar

All-day dining × Renjoy lounge bar

A social space bringing together local specialities and signature Eastern and Western drinks — a dual engine for non-room revenue and guest experience, with strong social-media appeal.

SEA Adaptation Family / tea-tasting / folk-culture creative module

Six creative experience modules

Business, family, honeymoon, reading, tea-tasting and folk-culture modules combine flexibly to suit each property, matching Southeast Asia's fast-growing family and cultural travel segments.

Entry · Requirements

Franchise Requirements

The upper-midscale resort positioning suits urban cultural districts and suburban resort belts across Southeast Asia — a high-premium choice for properties with tourism resources.

Property Requirements

Site area	≥ 6,000 sqm (including guest rooms, public areas and back-of-house)
Guest rooms	≥ 90 rooms, 100–160 recommended
Location	Urban cultural districts, suburban scenic areas, or plots with river, sea, lake or waterway views
Building type	A standalone building with potential for courtyard and terrace resort spaces
Lease term	Recommended ≥ 12 years, including a rent-free fit-out period of ≥ 6 months
Facilities	Space for an all-day dining restaurant of ≥ 150 sqm and a lounge bar; compliant water, power and fire-safety systems

Investment and Fee Structure

All-in cost per room	CNY 150,000–180,000 (including fit-out, FF&E and OS&E amortisation)
Total investment reference (120 rooms)	approx. CNY 20.0–25.0 million (including pre-opening costs)
Reference ADR	Southeast Asia: CNY 450–650 / night (varies by city and resort resources)
Product model	A bespoke plan per property + six creative modules: business, family, honeymoon, reading, tea-tasting and folk culture
Cooperation model	Franchise / managed operations
Capital requirement	Investor's own funds ≥ 40% of total investment; tourism and cultural resources preferred

Process · How It Works

Five steps to your Renjoy Hotel

Online Enquiry

Submit your interest; an advisor responds within 1 business day

Project Assessment

Property due diligence + tourism-resource appraisal + investment modelling

Agreement & Licence

Brand licence agreement + design brief for the bespoke property plan

Design & Construction

Locally inspired bespoke design + modular construction + centralised procurement

Opening & Operations

Resident general manager + butler service + member traffic

FAQ

Renjoy Hotel franchise FAQ

The most frequently asked questions about franchising Renjoy Hotel in Southeast Asia, answered officially.

How much investment does a Renjoy Hotel franchise require?

CNY 150,000–180,000 per room all-in (including fit-out, FF&E and OS&E amortisation), with a 120-room hotel costing about CNY 20.0–25.0 million including pre-opening costs — the baseline investment for an upper-midscale urban resort brand.

What property requirements does Renjoy Hotel have?

Site area ≥ 6,000 sqm; ≥ 90 rooms (100–160 recommended); located in an urban cultural district, a suburban scenic area, or on a plot with river, sea, lake or waterway views; a standalone building with potential for courtyard and terrace resort spaces; a recommended lease of ≥ 12 years.

What room rate does Renjoy Hotel target in Southeast Asia?

A reference ADR of CNY 450–650 per night, varying by city and resort resources — in Southeast Asia's upper-midscale leisure price band.

What does Renjoy's “a bespoke plan for every property” mean?

Renjoy designs each hotel around its city's natural landscape, history and folk culture, then combines six creative modules — business, family, honeymoon, reading, tea-tasting and folk culture — flexibly, so every property has its own local identity.

Which locations in Southeast Asia suit Renjoy Hotel?

Two types of resource: first, core urban cultural districts (Bangkok's old town, George Town in Penang, Hanoi's Old Quarter); second, suburban coastal, lakeside and mountain resort belts (Bali, Nha Trang, the Chiang Mai outskirts), where the resort premium is pronounced.

How long does it take from signing to opening?

The standard build period is about 8–10 months. Because the bespoke plan involves locally tailored cultural design, the design phase runs slightly longer than for a standard midscale brand. The head office provides end-to-end construction supervision and a centralised supply chain.

Renjoy Hotel